Mr. Sushil Mohta, Managing Director, states... With a current land bank of over 500 acres, spread on a pan India scale and growing at 17% year-on-year approximately, Merlin Group is poised for more growth riding on enhanced customer delight and innovation. The Group envisages itself to go beyond just building homes and change lives using superior technology and quality craftsmanship. Going forward, one of our key objectives is to surpass expectations and provide value homes to consumers nationwide. Exceeding expectation through strategic thinking will remain our primary endeavour always. In each of the group’s business verticals, the emphasis will be on constant upgrading and enhancement of brand experience. Customer delight is the key objective behind every Merlin project and the team thrives to achieve it through thoughtful innovation. Merlin has always opted for a three-fold business strategy. Merlin today is an optimum 3600 service provider. We want to create strong loyal relationships. This will lead to repeat customers. The most integral part of our strategy is to delight our clients at all times with transparency, honesty and simplicity.