Merlin Project Updates

Top 6 Points People FEEL When They See Your Real Estate Website?

By: Merlin Group | April 18, 2018

Our digital world requires every real estate professional to not just have a website, but a great website that stands out from the millions of other realtors and personal sellers that you’re competing against. Even for realtors who only work within a small region, a high-quality website is the best way to stand out.

However, this isn’t just about looks—keeping your website current and writing detailed description of services is important to ensure that potential clients can access all the important information.

Here is a list of all the leading real estate website features that one can see while visiting their site –

  • Responsiveness of the website

More than ever, design needs to be functional across a range of devices. With nearly 60% of  property holder and investors starting their searches online and more than half of them using mobile devices for those searches, it’s vital that your website not only works but looks great on all size screens.

User experience is about more than aesthetics. It is about assuring quick and easy access to the information, minimal gaps in navigation as well as clear, easy to read and understand copy.

  • Use Quality Images Only

In addition to dynamic images, you should change out your logo if you have an updated one as well as your professional picture. Images become pixilated over time and look flossy on websites as they get older. Recognize yours through fresh eyes to see if your logos or other images look fuzzy or stretched. If they do replace them so they look crisp and clean! Also, don’t forget to create a favicon for your website. That’s the tiny image next to the URL in the browser bar.

  • Excellent Property Description

When potential buyers are viewing listings on your website, they want to know everything they can about the home. Instead of providing a link to Google Maps, where they can see the location and determine nearby schools, hospitals, and stores, gives them the information itself.

Do your research, and list major landmarks near those properties, such as schools, restaurants, grocery stores, traffic patterns and any other qualifying factors. With these details, you’re not only keeping potential clients on your website longer, but you’re proving your value before you even get a chance to work together.

  • Maps Information

There are a few ways to implement maps on a website. Embedding Google Maps using frames is a basic option but you’ll have to do some technical tweaks to customize your map so it’s branded, and contains the extra pins and information on the surroundings.

  • Broker Contact Information

Finally, make sure your contact info is correct and all the email forms on your website are working. You have to make sure these are working so you aren’t missing out on any leads! Also, take a look at where your phone number is on the website. Is it easy to find or is it buried somewhere deep in the website or it is only on the contact us page? The best place for you to put your phone number is in the top right corner of your website.

  • New Testimonials

Look at your testimonial page, have you renewed it in the last 6 months or has it been longer? Take the time to add new endorsement from your clients and freshen up this content. Google loves new content plus the more testimonials you have, the better your website looks!

All of the features we’ve talked above are not gigantic, but if you pay attention to them, they can be very helpful for your website. Besides them, many other factors like the type of content you publish on your website, the outlook or the area the listings covered, the SEO, the competition, etc. play their role in the benefit of your online real estate dealing website.

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